Fazed is a coffee shop created for the young, restless, and the fazed. Young adulthood is a time of uncertainty and constant motion, and Fazed was imagined as a space where young adults can slow down — to sip coffee, spark conversations, or enjoy solitude.

I developed the full brand identity, including logo, colour palette, typography, posters, packaging, illustrations, and mockups. The branding was rooted in research into the target audience’s lifestyle, habits, and cultural touchpoints, as well as what’s working well (and lacking) in the coffee industry.

I designed the brand to feel expressive, relevant, and deeply connected to its audience — using color, storytelling, and visuals to capture the spirit of being young, uncertain, and finding comfort in the in-between.