MISSHK is a gold and diamond fine jewellery brand by designer Hafsa Qureshi, rooted in the balance of tradition and modernism. Her philosophy sees jewellery as a vehicle for self-expression — not just something you buy, but something shaped and personalized to reflect your individual style.

Through research and creative input, I created a brand that balanced the duality of the values, and something speaks to young as well as older generation. It includes the logo, color palette, typography, social media design, and creative direction.