The word, Siren, refers to a Greek mythical humanlike creature with enchanting voice, found in the seas, leading the sailors to their end. Sirens are often used as a symbol of temptation that women embody, and are considered to be both dangerous and attractive.
Siren is a swimwear brand that appeals to the feminine power, offering a variety and quality of swimwear outfits that make women feel powerful and confident in their bodies.

I created the full brand identity, including logo, color palette, typography, packaging, and posters. The elongated logo was designed to echo the Siren’s eerie, mysterious presence while positioning the brand as high-end and sophisticated. The color palette channels strength and power, aligning with the target audience of bold, self-assured women.